GMR is a global sponsorship and brand engagement agency specialising in leveraging consumer passion areas in sport, music, entertainment and lifestyle interests. GMR UK was established in 1997, enjoying over a decade of lifestyle, entertainment and sports marketing success. As the European hub to a global network, GMR UK has 65 fulltime sponsorship & experiential marketing consultants with 12 languages. Through innovative events and communications, GMR helps its clients captivate consumer attention, influence opinion and change behaviour.